THE SHIFT
As ABC grew in reach and influence, its digital presence and internal marketing tools lagged behind the momentum. Member engagement was high, but inconsistent branding, outdated assets, and limited visibility across platforms meant many of ABC’s biggest wins were going uncelebrated - and sometimes unseen. The organization needed a clearer, more compelling way to tell its story.
THE SPARK
The partnership with ADS began with a brand audit and strategic recommendations - but quickly expanded. From content strategy to high-level consulting, we served as the in-house agency for the ABC, rethinking everything from visuals to messaging to how ABC shows up online. The goal: translate ABC’s influence into a brand that reflects its power.
In its 20th anniversary year, the Atlanta Black Chambers (ABC) was ready for more than a brand refresh. With dozens of committees, events and initiatives pulling in different directions, its marketing had become a nonstop stream of flyers with no unifying message. That’s when ABC brought in our team to reimagine the brand from the inside out - building a system that could scale, a message that could stick and a content engine that delivered real value to its community.
- Developed a dynamic, fully integrated membership directory to support engagement and internal operations
- Crafted revenue-generating strategies spanning membership upgrades, sponsorships, grants, and scholarship programming
- Launched a brand-new website to centralize ABC’s messaging, events, benefits, and community touchpoints
- Reimagined ABC’s social media and digital storytelling, resulting in:
- 703% increase in content interactions
- 146% increase in Facebook views
- 71% increase in Instagram views
- Created branded campaigns, presentations, decks, and sponsor materials
- Provided thought leadership on events, partnerships, and communications strategy
THE ELEVATION
With a new site, cohesive branding, and a more sophisticated digital presence, ABC isn’t just growing - it’s setting the bar. The Chamber is now more visible, credible, and operationally aligned, allowing its initiatives to flourish and its leadership to focus on what matters most: driving meaningful economic impact for Black-owned businesses across Atlanta and beyond.
ABC Social Media: Before (Dec. 2024)
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